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Grass roots |
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This article or section deals primarily with the United States and does not represent a worldwide view of the subject. Please improve this article or discuss the issue on the talk page. |
A grassroots movement (often referenced in the context of a political movement) is one driven by the constituents of a community. The term implies that the creation of the movement and the group supporting it is natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures. Often, grassroots movements are at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party. For instance, a grassroots movement can lead to significant voter registration for a political party, which in turn helps the state and national parties.
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Grassroots organize and lobby through procedures including:
In the United States, the first use of the phrase "grassroots and boots" is thought to have been coined by Senator Albert Jeremiah Beveridge of Indiana, who said of the Progressive Party in 1912, "This party has come from the grass roots. It has grown from the soil of people's hard necessities." 1
Faking a grassroots movement is known as astroturfing. Astroturfing, as the name suggests, is named after AstroTurf, a brand of artificial grass. Astroturfing means to mimic a grassroots movement, with the powerful lobbyists behind the movement hiding their agenda by pretending to be individuals voicing their opinions. The term has incorporated itself into common speech.2
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