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Badoo |
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| URL | http://www.badoo.com |
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| Commercial? | Free , but with a charge for higher prominence |
| Type of site | Social network service |
| Registration | Yes |
| Available language(s) | English, French, German, Italian, Spanish, Portuguese |
| Owner | Badoo Ltd. City Business Centre, 25 Lower Road, London, SE16 2XB |
| Launched | 26 May 2003 (relaunched September 2007) |
| Revenue | 15 million users |
| Current status | Active |
Badoo is a multi-lingual, London based, social networking website. It offers users the ability to connect with people at a local and global level, allowing them to share photos and videos, create "reportages" of their lives, and promote themselves and their work. Their "philosophy," which they have trademarked, is I am here.
Launched in May 2006 (although the URL existed as a web portal since 2003), the site now has over 14 million registered users, 1 and is one of the top 100 visited sites on the net, according to Alexa Internet.2 It is also one of the top ten community websites in Europe.3 In September 2007, Badoo re-launched the site, promising users "upgraded features and innovative new tools."4
Unlike other social networking services, Badoo does not incorporate advertising in any part of the site, thus a user's profile contains only user-generated content. It generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. 20% of Badoo's 14 million users access this function once a month. 5
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